2017 Geneva
Motor Show

The future of the automotive is wearing Dinamica®
March, 3.20.2017
The refined touch of Dinamica® convinces Geneva. Mercedes-Benz, VW, Land Rover, Ford and Alpine choose the made-in-Italy ecosuede. 
The future of the car is wearing Dinamica®, the first ecofriendly made-in-Italy microfiber, that at the Geneva Auto Show convinced prestigious car makers to choose its eco-conscious and refined touch to dress the models presented in world premiere. Important novelties from Dinamica® world have conquered the Auto Show, such as the long-awaited Renault Alpine A110, the new Velar by Land Rover, the restyling of the Ford Fiesta ST and Golf GTI. And much more. The most passionate fans of Mercedes-Benz were amazed and fascinated by the exclusive and edgy models unveiled in Geneva: after the Yellow Night Edition presented in Detroit, Mercedes-Benz has now created the new White Night Edition, made unique by the white and ”ice” stripes printed on the seat. This proposal is available for the A-Class and CLA. Another new model is Maybach G 650, showing the Dinamica® eco-suede in the headliner and the bearings of the rear seats. A highly emotional performance has confirmed Dinamica®‘s success in Geneva as covering material: the show car by Hyundai FE, the concept completely covered in cyan microfiber from the seat to the door panels  and the pillars, has catched the public’s attention showing very particular and smart pleated details.
Lorenzo Terraneo, CEO of Miko, the company producing Dinamica®, observed: “We are proud of the success we had in Geneva, where a high number of new cars were wearing Dinamica®. Nowadays the car makers make very attentive and conscious choices. Choosing Dinamica® means believing in the opportunity of enhancing the production process and the product’s quality standard, going through research, innovation and paying attention to the environment. We develop  these aspects with our customers. A collaboration-based philosophy is essential to guarantee a smart product, able to meet the requirements of the market and the final customer.