Auto Show

Many new models covered by the made-in-Italy microfibre
March, 3.18.2019

Geneva – Triumphal entry of Dinamica® into the 2019 Geneva Motor Show, one of the most awaited events dedicated to the future of the car. The high performance and the refined style of the first made-in-Italy ecological microfibre, combined with the eco-conscious and animal-friendly philosophy of the company that produces it (MIKO in Gorizia), have conquered the hearts of prestigious automotive manufacturers. Citroen, Jeep, Kia, Mercedes-Benz, Seat, Skoda, VW and Smart (among others) have chosen it to cover some car models that have made their world debut in Geneva, showing upholstery by Miko.

MERCEDES-BENZ has amazed the most passionate car-lovers by dressing in Dinamica® a series of exclusive show cars: from the debut of the revisited CLA Shooting Brake Orange Edition to the new version of the AMG GTR Roadster, to the AMG S 65 Final Edition, presented in a special edition. Among the main new-entries by Mercedes there were also the SL Grand Edition standing out for the high comfort and the hybrid sports car AMG GLE 53. The 4-door version of the AMG GT 53 a, the Classe S500 E and the Classe G 350 d have been very much awaited. JEEP has chosen a new Dinamica® covering to give shape to the wild soul of Cherokee. Presented at the public of Geneva, the new SEAT MiniMò concept gives a special welcome with the back seats covered in grey Dinamica®. The suede-like car coverings could not miss aboard the two SKODA models: the compact SUV Kamiq and the VISION iV concept, the coupé crossover showing prestigious details made precious by perforations that shimmer with golden accents. Perfect style also for the innovative Forease + concept, which takes shape from the EQ Fortwo Cabrio and which is the novelty that SMART unveils at the Motor Show. The eco-microfibre could not be missing to enhance the sporty soul of Proceed, the first KIA-signed shooting brake. For VOLKSWAGEN, Dinamica® made its appearance on the revised version of the Golf GTI TCR and the Multivan 6.0 - the undisputed icon -, the new T-Cross R-line and the new Tiguan R-line. Last but not least, CITROËN has presented the Spacetourer The Citroënist Concept, a camper van to fully live an adventurous life.

Benedetta Terraneo, Miko marketing manager, has observed: “At the Geneva Motor Show, that remains a pivotal reference point for the automotive market, a large number of car models were wearing Dinamica®. The search for high performance - without renouncing to the prestige and style of Made in Italy - combined with the choice of eco-conscious materials that has always characterized us, place Dinamica® among the most sought-after materials chosen by the major global car manufacturers. Through dialogue with our suppliers and customers - continues Terraneo - we are able to develop research programs aimed at obtaining customized solutions for the market and at continuously improving the performance of our product.”.