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Design Friday 12 April 2019

Dinamica® at Milan Design Week
for the debut of the new Evoque

#LandRover #HelloEvoque #LifeForTheCity

A beautiful story of creativity and sustainability.

Dinamica® is present at the debut of the new Evoque at the Milan Design Week 2019. The Land Rover launch project has made a stop at the #fuorisalone in the shape of an emotional and experiential journey, which develops within Blindarte, the historic art gallery in via Palermo 11, in the heart of Brera.

A journey towards a responsible and ecosustainable luxury that combines class and technology.

Along the path, Dinamica® has a key role inside the Responsible Luxury Area, a space dedicated to the ecochic materials,chosen by the British car manufacturer for the new car. Some installations reveal Dinamica®’s eco-conscious soul, such as the plastic bottles supported by the caption: “Every vehicle with Dinamica® suedecloth seats has the equivalent of up to 53 x 0,5 l recycled plastic bottles.”. Also activists appreciate the product’s philosophy; the Responsible Luxury Area displays an outfit in Dinamica® that was worn by an activist and model at the global launch of the Evoque in London.